Burberry groups up with Minecraft in gamified collaboration

Burberry has joined forces with video video game Minecraft to create a sequence of physical and digital collaborations.

both brands have brought fashion and gaming together to create an immersive Burberry x Minecraft universe, each digitally and really.

In a first for the vogue company, Burberry has released an in-game adventure with Minecraft called “Burberry: Freedom to move beyond”, finished with Burberry branding and digital Burberry clothes.

These bespoke clothes contain the Minecraft branding and, additionally, have seemed in a partnered capsule assortment, which is that can be purchased within the actual world.

The collection is purchasable exclusively on the Burberry web site as well as in seven outlets and pa-americaacross the globe, including long island and London.

avid gamers can locate the Burberry world within the Minecraft industry.

each the free in-video game adventure and the partnered pill collection will turn into available on 1 November.

Early access to the pill assortment and a group of exclusive in-online game add-ons will begin on 31 October in chosen nations and exclusively to Burberry subscribers.


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