How Elon Musk’s takeover of Twitter came to be

© offered with the aid of The Indian categorical

With Tesla and SpaceX CEO Elon Musk's purchase of Twitter for $44 billion finalised on Thursday (October 28), the months-long process over the ownership of 1 of the realm's largest social media platforms eventually ended. however the adjustments this instantly led to had been now not constrained to Musk's Twitter profile's bio, which he modified to "Chief Twit", and the region on his profile changed to "Twitter HQ". He additionally tweeted, "The bird is free".

Musk terminated Twitter Chief govt Officer Parag Agrawal, Chief economic Officer Ned Segal and felony affairs and policy chief Vijaya Gadde, in line with media studies. in the months resulting in his takeover, Musk had publicly feuded with Agrawal and accused Twitter executives of deceptive him and Twitter traders over the variety of fake money owed or bots on the social media platform.

here is how the takeover at last got here to be, and what is expected to happen next.

Why did Elon Musk want to buy Twitter?

Time and once more Musk has discussed lofty dreams because the motivation behind the acquisition, asserting it changed into pushed through the deserve to hold Twitter free as a "public area," with a purpose to preserve democracy and civilization. He has been critical of Twitter's circulate to ban money owed, reminiscent of that of former US President Donald Trump, and a few reviews speculated Musk might restore Trump's account soon.

Elaborating in a post on October 27, Musk stated Twitter has a essential function as a common digital public rectangular – a web web site where people might freely focus on and debate ideas with out "resorting to violence," but also mentioned it turned into viable this aim would now not be finished. He additionally criticised usual media in this put up on the remember, stating they've helped polarise debates against extremist ideology each on the correct wing and the left wing.

whereas many critics argued that Musk could unleash chaos together with his angle to free speech, he observed in the put up that Twitter would not turn into a "free-for-all hellscape", meaning there will be some boundaries on what content will also be posted. He has also past spoke of that nation-particular laws on hate speech would practice to Twitter in those respective locations.

one of these message is also vital for advertisers on Twitter, who Musk addressed next in the post by means of announcing "basically, Twitter aspires to be the most valuable promoting platform on the planet that strengthens your brand and grows your enterprise."

Why did the acquisition take so many months?

Musk began collecting shares in Twitter this yr, and it turned into everyday in April that he struck a deal to purchase the company for $forty four billion and convey about adjustments in policies, content material moderation, and many others.

soon after, he claimed that the business had failed to accurately file the variety of junk mail debts on its platform, and as a consequence the precise number of Twitter users couldn't be tested.

When CEO Parag Agrawal tried to clarify the number of bots on Twitter, Musk spoke back with the aid of tweeting a poop emoji. In July, citing bots, Musk spoke of he was not attracted to purchasing Twitter, and at this factor, the platform sued him for breaching the fashioned contract.

Twitter accused Musk of attempting to back out of the deal since the financial downturn had caused a decline in his personal wealth, whereas Musk had agreed to in my opinion supply roughly $33 billion of the $44 billion deal, The long island instances mentioned.

This month, Musk referred to he would continue the acquisition on the usual expense if Twitter paused the lawsuit. The case turned into placed on dangle except October 28, and Musk become given three weeks to shut the deal.

also read |How will Elon Musk pay for Twitter?

what is the way forward for Twitter below Musk?

it be elaborate to claim, however Musk has highlighted some areas of interest at distinct features in time. aside from the coverage of free speech and the removing of exact executives who Musk didn't appear in agreement with, he has hinted at a new approach towards promoting.

unlike different social media platforms comparable to Instagram and YouTube, Twitter has not been capable of obtain a similar supply of advertising profits. Its viewers dimension is also estimated to be plenty smaller.

Musk has additionally prior to now observed developing a brilliant app called X, similar to WeChat in China, or the recently-launched TataNeu app in India, the place distinct services corresponding to shopping, ordering food, ride-hailing, etc. will also be requested through one all-encompassing app. "The long-time period talents for Twitter for my part is an order of magnitude more advantageous than its existing value," Musk referred to on Tesla's name with analysts on October 19.

but none of Musk's plans include loads of advice about the details. Be it altering policies on banning accounts for what they are saying, or improving sources for advertising, consultants have suggested that there isn't any surety about how or when they're going to occur.


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