Samsung's choicest Diwali ever, clocks smartphone income worth $1.7 billion: record

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Samsung Electronics Co. clocked its greatest-ever Diwali competition income in India, after demand for customer electronics held up well regardless of mounting inflation.

The Korean business offered ₹14,000 crore ($ 1.7 billion) of smartphones within the roughly two months that incorporate India's most vital searching season, frequently an indicator of broader home consumption. revenue rose throughout models from the Flip and Fold to the flagship S22, Aditya Babbar, head of product advertising at Samsung's India cell enterprise, advised Bloomberg news.

"This was our finest-ever Diwali sale," the govt spoke of, with out providing a assessment.

Apple sales by way of cost within the same duration have been more likely to have been comparable to Samsung's, while others like Xiaomi Corp. and Vivo shouldn't had been too a ways in the back of, said Navkendar Singh of IDC India.

Samsung, once the unrivaled leader in India's fledgling smartphone market, has grappled with stiffening competition from chinese brands comparable to Xiaomi, Oppo and Vivo, who sell seven of each 10 contraptions within the nation.

To regain ground, the Korean business elevated a purchaser credit application it launched in India three years ago, unveiled a credit card in partnership with a financial institution, and aggressively pushed income via its personal online retailers.

India's smartphone shipments declined 11% within the September quarter, in line with tech researcher Counterpoint. but Samsung turned into the best manufacturer among the many accurate 5 to clock annual growth, the analysis enterprise spoke of.

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